My career has spanned merchandising, buying, product development, and creative direction for global brands and retailers, as well as my own independent concept. Across all of it, the thread has always been the edit. I’m drawn to brands and stores where every choice feels deliberate: what belongs, what doesn’t, what captures your attention, and what makes you want to see what comes next.

My references extend well beyond fashion. Art, music, film, architecture, design, and subculture all inform my work, and I look for unexpected connections between seemingly unrelated worlds.

NOW OR NEVER was the independent multi-brand store I founded in my home state of Arizona. Growing up there, I had to look to larger cities to find the things that interested me. After spending most of my career in Los Angeles, I returned to create the kind of store that I still felt was missing.

In building NOW OR NEVER, I chose not to follow the traditional retail rules about what belongs in a store. Comme des Garçons shared space with an unknown designer discovered on Instagram, Boiler Room with Vivienne Westwood, and archival vintage mixed with the current-season collection. What mattered was the edit: not category, price point, name recognition, or where or when something came from.