Originally from Arizona, I’ve spent most of my 20+ year career in the fashion industry working in Los Angeles. I’m a curator and multidisciplinary creative, blending extensive experience in buying, wholesale merchandising, product development, and creative direction to shape innovative retail concepts and brand identity.

I’ve worked with global brands and retailers as well as operated my own independent concept store, giving me a unique perspective on the industry and how to connect brands with diverse consumers.

Most recently, I founded /NOW OR NEVER, where I led creative direction, buying, and brand curation. I built partnerships with iconic brands such as MAISON MARGIELA, COMME DES GARÇONS, WILLY CHAVARRIA, and the DOVER STREET MARKET brand group. Focusing on millennial and Gen Z consumers, I developed an innovative and modern retail model that mixed cult luxury labels, emerging designers, wellness and beauty, and highly curated designer vintage.

My regular attendance at both New York and Paris Fashion Weeks has informed my curatorial approach, strengthened my relationships with designers, and allowed me to scout for new and emerging brands I believed would go on to shape the next wave of influential labels.

Beyond product selection, at /NOW OR NEVER, I have focused on creating immersive customer experiences through a modern store design, exclusive brands and products, intimate private events and launch activations, often with designers in attendance. My approach blends strategic merchandising with creative storytelling to deliver retail experiences that resonate and inspire.